Privacy policy

Similar to many other websites, we have integrated the services of the newsletter company MailerLite into our website. MailerLite Limited, an Irish registered company located at Ground Floor, 71 Lower Baggot Street, Dublin 2, D02 P593, Ireland, provides these services. Through MailerLite, we can conveniently deliver interesting news to you via newsletters. To delve into the specifics of this email marketing service and emphasize its key data protection aspects, read on.

What Is MailerLite?

MailerLite is a cloud-based newsletter management service. “Cloud-based” implies that we do not need to install MailerLite on our local computers or servers. Instead, we utilize the service on an external server or, more precisely, via internet-accessible IT infrastructure. This manner of software use is often referred to as SaaS (software as a service).

MailerLite offers a diverse array of email types, including individual campaigns, regular campaigns, auto responders (automated emails), A/B tests, RSS campaigns (pre-scheduled mailings), and follow-up campaigns. We can select from these options based on our specific newsletter goals.

Why Do We Use MailerLite on Our Website?

Our primary motivation for using a newsletter service is to maintain communication with you. We want to keep you informed about our latest news and enticing offers. To streamline our marketing efforts, we have chosen MailerLite as our newsletter management service. This software is user-friendly while offering numerous useful features. For instance, it enables us to create engaging and visually appealing newsletters quickly. Integrated design templates allow us to craft each newsletter with a unique touch. Thanks to the “responsive design” feature, our content is presented in a readable and pleasing manner on your smartphone or any other mobile device.

With tools like A/B testing and comprehensive analytics, we can promptly gauge your preferences regarding our newsletters. This means we can adapt and enhance our offerings and services as necessary.

Another benefit is MailerLite’s “cloud system.” Data is not stored and processed directly on our server. We can access data from external servers, saving our storage space and reducing maintenance efforts.

What Data Does MailerLite Collect?

MailerLite Limited (MailerLite) operates online platforms that enable us to connect with you, provided you subscribe to our newsletter. By becoming a newsletter subscriber through our website, you consent to joining a MailerLite email list. MailerLite then stores your subscription data and your IP address to verify your inclusion on the list. Additionally, MailerLite retains your email address, name, physical address, and demographic information, such as language or location.

This information is used for sending emails to you and facilitating various other MailerLite functions, such as newsletter evaluations. MailerLite also shares information with third parties to enhance its services. Furthermore, MailerLite shares certain data with advertising partners of third parties to better understand its clients’ interests, delivering relevant content and targeted advertising.

Through “web beacons” (small graphics in HTML emails), MailerLite can determine if an email has been delivered, opened, or if links have been clicked. This information is stored on MailerLite’s servers, enabling us to receive statistical insights into how you engage with our newsletter. Consequently, we can tailor our offerings to better suit your preferences and improve our service.

Moreover, MailerLite is authorized to use this data to enhance its own service. For instance, they can optimize the distribution process or determine the recipient’s location (or country).

How Long and Where Is the Data Stored?

Data processed by MailerLite is housed in data centers within the European Union, holding the Information Storage Security Certificate (ISO 27001) and IT Service Management Certificate (ISO 20000). This ensures the safety of your data.

In general, data remains permanently stored on MailerLite’s servers and is only deleted upon your request. You can request the deletion of your contact information from us, permanently erasing all your personal data and anonymizing you in MailerLite’s reports. Alternatively, you can also request permanent data deletion directly from MailerLite. Upon receiving the email notification from MailerLite, we have 30 days to remove your contact from all integrations.

How Can I Delete My Data or Prevent Data Retention?

You have the option to withdraw your consent to receive our newsletters at any time by clicking the unsubscribe link in the footer of our newsletter emails. Clicking the unsubscribe link will result in the deletion of your data from MailerLite.

If you land on a MailerLite website through a link in our newsletter and cookies are subsequently stored in your browser, you can delete or deactivate these cookies at any time.

The process for deactivating or deleting cookies varies slightly depending on your browser. The following instructions outline how to manage cookies in different browsers:

– Chrome: Clear, enable, and manage cookies in Chrome
– Safari: Manage cookies and website data in Safari
– Firefox: Clear cookies and site data in Firefox
– Internet Explorer: Delete and manage cookies
– Microsoft Edge: Delete cookies in Microsoft Edge

If you prefer not to allow any cookies, you can configure your browser to notify you when a potential cookie is about to be set. This way, you can decide whether to accept each cookie individually.

 We use Google Analytics 4, a web analytics service provided by Google LLC, to better understand user behavior on our website and optimize our offerings accordingly. In this context, we do not collect IP addresses or any additional personal data. Additionally, we have disabled Google Signals, so no cross-device tracking is conducted.

The data collected through Google Analytics 4 is used in connection with Google Ads to display personalized advertisements based on user interests. You can opt out of Google Analytics or disable it through your browser settings at any time.

For more information on how Google uses data, please refer to Google’s Privacy Policy.

How We Use Your Personal Information

- Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
- Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
- Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category:

- Identifiers such as basic contact details and certain order and account information
- Commercial information such as order information, shopping information and customer support information
- Internet or other similar network activity, such as Usage Data

Categories of Recipients:

- Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
- Business and marketing partners
- Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.

Category of Personal Information

- Identifiers such as basic contact details and certain order and account information
- Commercial information such as records of products or services purchased and shopping information
- Internet or other similar network activity, such as Usage Data

Categories of Recipients

- Business and marketing partners

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

- Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

- Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.

- Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

We use Shopify's ad services such as Shopify Audiences to help personalize the advertising you see on third party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.